Damian Radcliffe

27/08/10 – interesting stuff I read today

In Daily Links on August 27, 2010 at 6:47 pm

2010 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Gender, Education, Age and Income analysed for social networks around the world, including many I’d never heard of!

All insight is gathered from Google Ad Planner and Google Insights for Search.

Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge

A list compiled by the number of ‘Fans’ brand owned sites have e.g. http://www.facebook.com/converse .

“The Top 5 from December 2009 (Facebook, Starbucks, Coca Cola, YouTube and Skittles) remain in the top 5, all in the same order.

It was no easy task to stay in the Top 5, as they grew, on average, 65.05% over the last 6 months to defend their positions. The list overall grew at an average rate of 47.81%.

Each of the Top 5 grew by at least 100,000 fans this past weekend alone.

Newcomers to the top ten include Red Bull, Windows Live Messenger and Victoria’s Secret. They replace Disney, Pringles and Big Prize Giveways, which fell to 11th, 13th and 18th respectively.”

Students Embracing Online TV and Radio 

A YouGov SixthSense survey into students’ TV watching habits revealed more than 52% watch online through the BBC iPlayer. The survey of full-time students found 4oD accounted for 25% of TV watched, with YouTube accounting for a further 13%. The survey also found 15% of students spend more than five hours online every day, with 81% watching TV through this medium. Online radio had less of a take-up, according to the poll, which found 62% don’t listen to the radio online. YouGov SixthSense research director James McCoy said the rapid growth of streaming services such as Spotify and we7 “partly explained” this.

Crowdsourcing at the Grauniad

Paul Lewis, who was due to join the Times, is now staying and will head up a special projects team which will concentrate on ‘using multimedia and crowdsourcing’.

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