These rankings show that simply having a large number of fans doesn’t translate into having a high engagement rate. That seems to correspond with many brands’ focusing on the number of likes rather than addressing how to get repeat visits that also involve more time per session.
Social media have became the most popular online destination in the UK for the first time during January, according to a new report by research company Experian Hitwise.
The entertainment category was knocked into second place as social networks, including Facebook and Twitter, attracted 2.4 billion visits in the UK over the month. According to Carpe Diem – Seizing the moment in Social Media, published by Experian Hitwise today (March 16), social media accounted for 12.4% of all UK internet visits and it continues to be the fastest growing sector online. People are not only visiting sites more ofren but are also spending longer on a social network with the average session now 22 minutes.
Facebook continues to be the dominant network, accounts for 56% of all social media traffic in January, but social media users rarely just use one network.
2011 is certainly the year of group messaging. With a slew of new group messaging apps dominating this year's SXSW conference in Austin, Texas, the big questions have been why now and why not Facebook or Twitter?
The answer, it seems, could be very simple. Group messaging apps do something that sites like Facebook and Twitter don't – they take away the magic and the guesswork and provide a blunt instrument for communicating with small groups of people using both data and text messaging.
Android 52% faster on average
iPhone slower on 84% of sites
Android even faster on non-mobile sites
iPhone 4.3 and Android 2.3 not much faster than previous rev
Browser vendors optimized for benchmarks, not real sites
Android’s edge expected to impact tablets even further