Damian Radcliffe

links for 2011-04-30

In Uncategorized on May 1, 2011 at 2:01 am
  • It was a year ago today – April 22, 2010 – that Facebook unveiled the Like button, the catalyst it uses to drive its now ubiquitous open social graph. The Like button has been integrated on more than 2.5 million websites with 250 million people engaging Facebook externally.

    We contacted Facebook for some stats on the Like button and platform engagement. Here is what they sent back:

    •Within the first three weeks of launching the Like button last April, more than 50,000 websites had added it. Now, since launching…
    •10,000 websites integrate with Facebook each day.
    •More than 250 million people engage with Facebook on external websites
    •More than 2.5 million websites have integrated with Facebook (including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites)

  • I set up a Twitter account. It has three followers. And a new WordPress blog – attracted around 50 viewers at its peak.

    By miles the most effective elements of the campaign was printing an old fashioned newsletter and putting it though every letter box in town. And then recruiting 20 volunteers to knock on doors, explain our position and ask for support.

  • Journalist and programmer Adrian Holovaty has been building out local news databases for a while now. A former Washington Post staffer, Holovaty is also the creator of the open-source platform Django, as well as chicagocrime.org (which later was folded into EveryBlock).

    His site, EveryBlock, was founded in 2007 and supported by a grant from the Knight for two years before being acquired by MSNBC.com in 2009. After several years of being focused on the data of hyperlocal, the site’s recent relaunch signaled a major change of course, with the understanding that community also needs to be part of the equation.

    Here, Holovaty answers some questions by email with Street Fight about EveryBlock’s revamp, who is winning the hyperlocal game, and says it’s “too early to tell” on what local advertisers want from hyperlocal.

  • Local advertising represents one of the fastest growing segments in the online advertising industry with many companies emerging to tackle some of the challenging issues and, of course, chase a piece of the projected $42.5 billion pie.
  • AOL’s Patch network of hyperlocal news sites is making its first major update since AOL’s purchase of the Huffington Post last month, integrating Huffington Post technology in an effort to get citizens in each of its communities to contribute their own content to its sites. In a memo today, first reported by Forbes and included in part below, Patch Editor In Chief Brian Farnham says the company wants each of its 800 sites to sign up 10 community members to participate before the initiative officially launches next week.
  • The Guardian Local pilot has taught us a lot about new models of journalism but we will soon be winding it down.
  • In short. No and credit for trying.

    I was frustrated by much of the twitter chat around the announcement that Guardian local was no more. The insinuation seemed to be that this was a failed experiment. I tweeted that no experiment is a failure.

  • Patch has gotten somewhat of a bad reputation in journalism circles — remember when USC journalism professor Robert Hernandez asked Tim Armstrong if Patch is “evil” at 2010′s Online News Association conference? For those of you who have been living under a rock, Patch is AOL’s local news initiative that now has more than 500 sites in 20 different states. Some newspapers feel threatened by a big tech company, some say it’s a waste of money, some say Patch is exploitive of its staff– but maybe it’s just too early to tell whether Patch is really going to make a big impact in hyperlocal news.

    Despite the criticisms, I’ve lately noticed a few things that Patch is doing right to serve its communities. So whether you disagree with Patch or not, there’s a a thing or two you can learn from them about transparency and openness.


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