The launch event for Rupert Murdoch's new iPad-only newspaper The Daily was full of rhetoric about the future of journalism, heralding the app as a "this changes everything" sort of moment.
But having had a chance to download and read today's inaugural issue, it doesn't seem that the user experience matches the rhetoric. That may not be a surprise as plenty of people have long predicted The Daily would be a flop. But it still feels like a shame, considering the resources (some $30 million from Murdoch himself) that have been poured into the endeavor and considering the promise for a reinvented and reinvigorated journalism.
That's just my opinion, of course, as are these first impressions of the new app