Damian Radcliffe

Posts Tagged ‘disabled’

Stories and issues relating to older and disabled people which have caught my eye in the last month

In Monthly round up: Older People and Disability issues on May 17, 2011 at 7:52 pm

 1.         100% accessibility of all digital broadcasting platforms by 2020… in Canada

  • The Canadian broadcasting regulator, CRTC, has included establishment of the Broadcasting Accessibility Fund among conditions attached to its approval of the takeover of Canada’s largest TV network, CTV, by BCE ( http://www.bce.ca/en/ ), owner of communications company Bell.

 

BCE will be required to put forward 5.7 million Canadian Dollars to establish the fund, which will work to ensure 100% accessibility of all digital broadcasting platforms by 2020. Its work programme will focus on “innovation that provides platform-neutral solutions to ensure accessibility of all broadcasting content.”

 

The proposal had initially been put forward by the Access 2020 Coalition  an umbrella group led by the non-profit body Media Access Canada.

 

In its ruling (http://www.crtc.gc.ca/eng/archive/2011/2011-163.htm ) the commission said that at least two-thirds of board members of the fund must be “persons with disabilities, representatives of disability organizations and/or other parties with relevant expertise in developing or implementing accessibility solutions.”

 

The fund will also be empowered to raise further funding from other sources, such as annual contributions by other broadcasters or broadcasting distributors.

 

Beverley Milligan, CEO of Media Access Canada, said: “This latest ruling by the CRTC makes them the first regulator in the world to take an alternative approach to ensuring 100% accessible content by 2020. They have empowered us to bring it about and now it is time for us to get down to work.”

 

2.         Assistive Technology

  • An ‘ideas marketplace’ for new open source assistive technology projects has been launched by a group of academics and developers with funding from JISC, the technology agency for UK colleges and universities.

 

The REALISE project ( http://www.realisepotential.org ) is an open, three-stage tool for creating new software technologies to make it easier for people with disabilities to use the internet, computers and mobile devices.

 

The first stage is an ‘ideas’ area, where anyone can ask for help with a problem or offer a theoretical solution. If there is enough interest in an idea and someone wants to take the lead, it can be moved to the second stage: the ‘incubator’, where a team of developers is assembled. Finally, the best ideas will move to full ‘project’ status, the third stage which will involve funding by non-profits or private companies.

 

According to the project’s brief, “At any stage commercial companies or researchers can become involved and may lead at the incubator or project stages. In the end companies may make money out of a project but will need to keep to any agreements during the development stages.”

 

  • The government’s ‘Plan for Growth’, which accompanied the Budget, includes a commitment to improve the take up of assisted living technology. The Plan commits the government to help establish a code of practice that sets a framework for services and technology, provides quality assurance to customers, and increases uptake, and to work with the Technology Strategy Board on developing assisted living solutions.  Read more: http://www.hm-treasury.gov.uk/ukecon_growth_index.htm

 

3.         Apps & Software

  • A website dedicated to exploring apps, programs and advice for blind and visually impaired users of Android– Google’s operating system for mobile devices – has been launched by the online assistive technology store AT Guys.

 

Android Access features a list of accessibility apps by topic; a ‘getting started’ section, with information on choosing an accessible Android phone; and links to accessible Android news, blogs and forums: http://androidaccess.net/

 

  • There is a free open source version of Linux designed for the blind and visually impaired. It is called Vinux, and it is available at: http://www.vinux.org.uk

 

  • Great 7 minute video from AbilityNet’s Robin Christopherson explaining how his smartphone has transformed his ability to communicate and carry out a host of everyday tasks. Robin is blind, but this video shows how technology need not be a barrier to an active working – and personal – life: http://www.youtube.com/watch?v=stZfcy7FV-0&feature=youtube_gdata

 

4.         Use of social media by disabled people to get results

  • BT has joined Twitter as BTCare – see www.twitter.com/btcare – and is responding to tweets from other users that mention difficulty in accessing with BT services.

 

This isn’t specifically a disability service but we have noticed some discussions with disabled consumers via this medium. The nature of this type of social networking site means that the correspondence usually takes place in public and anyone can read it.

 

5.         Telephony

  • BT has just published a new brochure about nuisance calls.

You can download the brochure or visit web site at www. bt.com/unwantedcalls

6.         Accessible products

  • BT has launched ‘Including You’ (here), a new website offering a range of accessible products and services for those who need extra help with communications.

 

Designed and developed in conjunction with AbilityNet, the national charity that enables people with disabilities to access technology and the internet, the site is the first to achieve the new AbilityNet accreditation mark. For more details, follow this link.

 

  • FAST has launched a booklet to help friends and family understand how equipment and technology can support the independence and safety of people with the early symptoms of dementia.

 

‘Getting Equipped to Tackle Forgetfulness’ was developed in partnership with Innovations in Dementia and Trent Dementia Services Development Centre, with funding from the Department of Health’s Reaching Out to Carers programme.

 

The guide provides information and tips on the equipment available, how to make decisions as a family about equipment and technology options and how and where to get hold of gadgets and other devices. The guide can be downloaded here.

 

  • The Stroke Association has launched a retail outlet to ‘help people in need of disability aids and mobility products find the correct equipment at a competitive price’. Details via this link. To visit Strokeshop go to www.strokeshop.org.uk.

 

7.         Telecare / Telehealth

  • According to an update on the WSDAN (Whole System Demonstrator Action Network) website, it is estimated that there are around 1.7 million people using telecare in England.

 

Local authority expenditure in England in this area during 2009/10 was over £83 million.

 

The current estimate for telehealth remote monitoring installations is around 6,000, which should increase during 2011. The update is here.

 

  • The Scottish Government and the UK’s Technology Strategy Board have announced that a large-scale telehealthcare demonstration programme involving at least 10,000 older and disabled people will run over four years from April 2012. Details via this link.

 

8.         Transport

  • The Guide Dogs for the Blind Association is calling for buses and coaches to be forced to offer passengers the same audio-visual information already required in trains.

 

The ‘Talking Buses’ campaign is urging the government to expand the Public Service Vehicle Accessibility Regulations to require buses and coaches to offer both audible and visual journey information, including next stop and final destination, making them more accessible to blind and visually impaired users: http://www.guidedogs.org.uk/helpus/campaigns/talking-buses/

 

9.         Older People

  • Life expectancy has been growing for over half a century and the UK has now reached a point where there are more people over state pension age than children.

 

In 1950, a man aged 65 could expect on average to live to the age of 76. Today, he can expect to live to 87, and by 2050 to 91.

 

Today there are 10,000 people aged 100 or over, by 2050 there will be 275,000, and by 2030 people over 50 will comprise almost a third of the workforce and c. half the adult population.

 

10.       Disability

  • The Disability Benefits Consortium, a coalition of 41 charities and organisations, is warning that disabled people will be hardest hit by the welfare reforms. The Hardest Hit campaign website is here.

 

  • The Disability Alliance has published the latest edition of the ‘Disability Rights Handbook’ which is available via this link.

 

  • The Department of Health has published tools to help local authorities support people with learning disabilities into work and invest in supported employment, which evidence suggests can save money for social care. More details here.

Stories and issues relating to older and disabled people which have caught my eye in the last month

In Monthly round up: Older People and Disability issues on April 7, 2011 at 7:28 pm

1.         Disability

  • Dr Rachel Perkins has been appointed by the Minister for Disabled People to the Chair of Equality 2025. She will take up her role from 1 April 2011 for a three-year term.

Equality 2025 is a non-departmental public body of publicly appointed disabled people, which was established in December 2006.   The group offers strategic, confidential advice to Government on issues that affect disabled people. It reports to the Minister for Disabled People, Maria Miller.

See: http://odi.dwp.gov.uk/docs/abo/eq2025-chair-110328.pdf

 

  • Disability and ICT charity AbilityNet has launched the first Technology4Good awards. The awards scheme aims to  celebrate the hard work of the many charities, businesses and individuals across the UK who use digital technologies to help change our communities for the better.

 See: http://www.technology4goodawards.org.uk/

Nominations are open until 5pm on Monday 9th May, with the winners announced at an Awards Ceremony on Tuesday 7th June.

 

  • The British Stammering Association welcomed the success of the Oscar winning movie ‘The King’s Speech’, calling it ‘a golden opportunity to talk openly about stammering’. See the views here: http://www.stammering.org/kspoints.html

 

  • Scope’s latest Disabled People’s Panel survey focuses on the attitudes and behaviours that disabled people experience in everyday life. They are asking for people who are disabled or the parent of a disabled child, to participate in a short online survey. The survey should take around 10 minutes to complete and responses will remain anonymous. To take part visit: http://www.scope.org.uk/news/attitudes-towards-disabled-people

 

  • Monday 2nd May to Sunday 8th May 2011 is Deaf Awareness Week.  This year the week will ask you to ‘Look At Me’ aiming to improve understanding of the different types of deafness and the many different methods of communication used by deaf, deafened, deafblind and hard of hearing people, such as sign language and lipreading.

Supported by over one hundred deaf charities and organisations under the umbrella of the UK Council on Deafness, Deaf Awareness Week involves a UK wide series of national and local events. More at: http://www.deafcouncil.org.uk/daw/index.htm

 

  • Writing in the Observer, Aleks Krotoski, asked how the internet affects society and the way we live today, with a focus on disability. She noted:

 “The web has transformed the personal experiences of disabled people by creating a playing field for empowerment with access to information, connections and a platform for change. Yet we must reflect on our social attitudes to disability in the offline world instead of ignoring what we can’t see online. Only then will the web’s effect on disability become truly clear.”

See the full article: http://www.guardian.co.uk/technology/2011/mar/06/untangling-web-aleks-krotoski-disability

 

 2.         Third Sector

  • The Media Trust has closed their Community Newswire service as a result of changes in their funding following the Government spending review.

 

  • The Public Sector Equality Duty came into effect on 5 April. The Duty replaces the three existing public sector equality duties covering disability, race and gender. It also extends to other protected characteristics covered in the Equality Act 2010.

 

3.         Public Sector

The Duty has three aims. When developing or implementing policy, it requires public bodies to have due regard to the need to:

  • eliminate discrimination, harassment and victimisation and other conduct prohibited by the Equality Act 2010
  • advance equality of opportunity between people from different groups
  • foster good relations between people from different groups.

This means that public bodies need to consciously consider these three aims when making decisions that will affect the public. For example, the Duty covers how a public authority acts as an employer, how it develops policies, how it designs and delivers services and how it procures services.

‘Due regard’ means to consciously consider these three aims when making decisions about policy or practice which would affect people.  For example, the duty covers:

  • how a public authority acts as an employer
  • how it develops policies
  • how it designs and delivers services
  • how it procures services.

 

If a public authority fails to give due regard to the duty, it could be challenged through a judicial review made by an individual or by the Equality and Human Rights Commission (EHRC).

For more information visit: http://odi.dwp.gov.uk/disabled-people-and-legislation/disability-equality-duty-and-impact-assessments.php

  • The Department of Health’s Care Networks are being closed and the last telecare e-newsletter went out in February which is here (pdf – 902Kb) or here (doc – 1.22Mb). The DH Care Network’s telecare website will close by 31 March and the Telecare LIN website will be hosted by Telecare LIN Ltd here.

The Department is exploring how it can help ‘third parties communicate latest policy and practice information on telecare and telehealth in the future’.

In the meantime, the WSDAN (Whole System Demonstrator Action Network) website hosted by the King’s Fund will continue. This provides a portal to the latest news on three large-scale telehealth and telecare pilots and the evidence-base on telehealth and telecare.

Recent publications include: 

  • an update on telecare users and expenditure
  • PCT weblinks for telehealth and the telehealth Google map
  • Evaluating telecare and telehealth interventions

The Kings Fund website is at: http://www.wsdactionnetwork.org.uk/

A blog on the King’s Fund website looks at how local authorities and the new GP commissioners can be convinced of the need to invest in telehealth and telecare. Find out more: http://www.kingsfund.org.uk/blog/the_future_of.html

 

4.         Accessibility

  • Writing in Computer Weekly, Robin Christopherson -head of digital inclusion at accessibility charity AbilityNet – talks about his love affair for Apple and how , in some cases mainstream technology is replacing specialist devices designed specifically for disabled users.

He cites Apple’s mobile operating system, which features screen reading – the VoiceOver function – and magnification, or Zoom. Noting: “As the first gesture-based screen reader, VoiceOver merely requires the user to touch the screen to hear a description of the item under their finger, then double-tap, drag, or flick to action a command. VoiceOver also features an innovative virtual control called a rotor. Turning the rotor – by rotating two fingers on the screen as if you were turning an actual dial – changes the way VoiceOver moves through a document or a web page based on a setting you choose. For example, a flick up or down might move through text word by word, by header, link or image.

It is also easy for a blind user to memorise the layout of screens and commonly-used applications. A quick tap confirms you have hit the right control and then a double-tap activates it. It really is almost as if you could see the screen.”

He later adds that “an iPhone can do as much as a specialist talking portable computer developed for blind users that costs between £1,000 and £2,000, and much, much more besides. With the addition of free navigation software an iOS device can replace bespoke talking GPS devices that are priced at around £750. Similarly, with the addition of an app costing a few pounds, they can replace a specialist communication device for those with a speech impairment; Proloquo2Go retails for around £100 and can transform an iPad into a fully functioning communication solution previously costing a prohibitive £2,000.”

“People who find the touch-screen difficult due to a physical impairment are not excluded either. The iOS devices also have in-built connectivity via Bluetooth or a cable dock to allow peripherals such as an external keyboard to be used. There is also free voice-recognition software to enable you to dictate your documents and e-mails. This way the blind touch-typist can have the best of both worlds and use an iPad or iPod Touch much as they would a laptop.”

The article is also available in Third Sector magazine: http://www.thirdsector.co.uk/news/Article/1060183/technologies-I-use-support-people-impaired-vision/

 

5.         Mobile

  • Richard Cappin of DialToSave.co.uk, one of the UK’s first-ever mobile phone price comparison websites, recently published a report which states that smartphone users are set to rocket from 20 million to 50 million by 2015.  As a result, he has argued that the mobile phone industry is missing out on a “multi-million pound market” by ignoring the needs of users who are over the age of 55. This group is now the second-fastest growing Internet user group and 45-64 year olds are now the second largest group of mobile phone users.

 

  • Cappin said, “Mobile companies need to look to Silver Surfers for inspiration and ideas because their needs are being ignored. Smartphones are mainly targeted at tech-savvy youngsters and despite growing interest from older people they are often perplexed by jargon like Android, Symbian and 3G HSDPA.”

See the press release here: http://www.prweb.com/releases/2011/03/prweb5127504.htm

 

6.         Older People

 

  • A report by the Centre for Policy on Ageing gives examples of councils investing in low-level support and practical assistance to help older people maintain their health, well-being, social engagement and independence. Services highlighted include telecare, handyperson schemes, housing adaptations, falls prevention, home safety checks, and information projects.

The Joseph Rowntree Foundation commissioned the report, which is available at: http://www.jrf.org.uk/publications/local-authorities-better-outcomes-older-people

 

  • According to the Alzheimer’s Society, in 2021 over half a million people will be living with dementia that has gone undiagnosed. Dorset has the lowest rates of diagnosis with only a quarter (26%) of people really knowing they have dementia. In contrast, two thirds (69%) of people living in Belfast with dementia have had a diagnosis.

 See: http://www.alzheimers-tesco.org.uk/news/56_over_half_a_million_people_will_have_undiagnosed_dementia_in_2021

 

  • Stephanie Flanders, the BBC’s economics editor, looks at the rise of the older worker, noting that “at the end of 2010 there were 870,000 people over 65 in formal employment in the UK. That number has more than doubled since 2001. This age group now makes up 3% of the workforce, up from 1.5% in 2001.”

http://www.bbc.co.uk/blogs/thereporters/stephanieflanders/2011/03/older_workers_make_their_mark.html

Her article was in response to new data from the ONS on ‘Older people in the labour market’:  http://www.statistics.gov.uk/cci/nugget.asp?id=2648

Stories and issues relating to older and disabled people which have caught my eye in the last month

In Monthly round up: Older People and Disability issues on March 12, 2011 at 7:18 pm

1.         Older People

  • I recently came across Eldy, (Seniors Computer Software for Elderly) a piece of free software that turns a standard PC into an easy-to-use computer for people that have never used a computer before (one user described it as the “Fisher Price Internet”). It provides a six buttons interface with email, internet, chat, videoconferencing, documents, pictures, skype and more.

 

 

  • Angela Rippon told the Daily Telegraph that former BBC director-general John Birt had suggested her career was over when she became 50. Rippon is adamant Birt would not have treated her male counterparts in a similar fashion.

 

  • A reportby David Sinclair of ILC-UK, for Age UK, considers the market potential of the older consumer and highlights how companies can make more of this population. It notes that Older people’s spending reached an estimated £97 billion in 2008 (65 plus)‚ around 15% of the overall household expenditure. Those aged 50 or over spent £276 billion in 2008‚ making up around 44% of the total family spending in the UK.Yet despite the size of the market, this report finds that for many, the private sector does not meet their needs. This is not just a story of poverty or a lack of income to buy products, but of a consumer marketplace which frequently fails to meet the needs of an ageing population. People of all income levels are consumers. For the poorest consumer, they often find that they pay more and get less back in return.Some older people are well served by the market. And in some cases older people get fantastic service from the private sector. Yet there are significant issues facing the older consumer. Many of the issues highlighted below have been documented in literature as far back as the 1960s. David argues that some of the failings outlined in this report are indicative of market failure.

 

2.         Equality

  • Disability Now reports on how two English councils were forced to abandon plans to charge for Blue Badge parking, following threats of action under equality legislation.

 

  • The European Union has formally concluded the UN Convention on the Rights of Persons with Disabilities, becoming the first intergovernmental group to sign any human rights treaty. The UK has already ratified the Convention, find more information here.

 

  • The Equality and Human Rights Commission has published guides for public authorities on the new public sector equality duty under the Equality Act 2010, which comes into force on 6 April 2011. They are available here.

 

3.         Telehealth

 

  • A new report from the NHS Confederation argues that an over-reliance on treatment delivered through face-to-face contact means the NHS ‘risks being stuck in the technological dark ages’. It notes that people increasingly expect to be able to manage parts of their healthcare remotely using modern communication technologies:

 

‘Progress has been made but health services have still struggled with new technologies as a combination of top down initiatives and a lack of engagement from clinicians and patients has meant new technologies such as telemedicine and telecare have failed to truly take off. In the future, government needs to support uptake of health technology in a sustained and systematic way without resorting to an overly prescriptive, centralised plan. Despite the huge funding pressures, NHS organisations should continue to make the case for new technologies as they will form the backbone for how we access many public services in the future. The key will be to address the cultural barriers that stop the uptake of new technologies’.

 The report called ‘Remote control: The patient-practitioner relationship in a digital age’, is available here.

 

4.         Digital Participation

  • Two new internet champions have been crowned in a BT-backed initiative to show millions of people over 65 the benefits of using the web.  Margaret Goodwin, 64, from Henley-on-Thames and David Howe, 70, from Devon, were announced Age UK internet champions for 2011 at London’s BT Tower.

More information: www.bt.com/getittogether  

  • A survey by the Pew Research Center found that 2% of US adults – six million people – have a disability that makes it difficult or impossible for them to use the internet. 54% of US adults with a disability (around 45 million people) reporting themselves as going online, compared with 81% of non-disabled adults.

 

The quality of internet speed and access were also shown to vary according to a person’s disability profile. “People living with disability, once they are online, are also less likely than other internet users to have high-speed access or wireless access. For example, 41% of adults living with a disability have broadband at home, compared with 69% of those without a disability”.

  • The Fix the Web project, which launched in November, already helped to solve problems with 26 sites using volunteers to contact website owners on behalf of disabled internet users who encounter access problems.

 

Users contact Fix the Web with complaints through the Fix the Web site, email, Twitter or a new toolbar, developed by the University of Southampton ( http://bit.ly/exuzAc ), and the volunteers then take up the complaints on their behalf, allowing people to report any problems.

Companies that have resolved issues flagged up by Fix the Web include several BBC sites, with work on tagging of images and resizing of text, the Coventry Building Society’s online banking services and Doodle (an online scheduling service), which is currently making its site more accessible to screen-readers.

  • The disability charity Scope has launched Meeting Point, an online forum for young disabled people.

 

5.         Technology

 

This report looks at the ramifications of the digital future and the ways in which society must adjust to the technological changes to come; saying:

‘Computer technologies are not neutral – they are laden with human, cultural and social values.  We need to define a new agenda for human-computer interaction in the 21st century – one that anticipates and shapes the impact of technology rather than simply reacts to it.’

 

  • The Office for Disability Issues (ODI) Accessible Media Player promises to offer “an inclusive online experience for disabled and non-disabled users, whether watching video or listening to a podcast. The player, which has been tested with people with a range of impairments, works particularly well for people with learning disabilities. It is the first online media player to pass the RNIB Surf Right accessibility audit and is available free to any government department or voluntary sector organisation.” Full details here.

 

  • Significan’t has introduced a real time captioning service called WebCapTel in which operators transcribe speech into text using voice recognition software and display it on the screens of desktop and mobile devices. A report on the service in Ability Magazine is here and there is more about WebCapTel and other SignVideo services from Significan’t here.

 

6.         Disability – attitudes

The ODI has published a report: ‘Public perceptions of disabled people’ – which looks at attitudes towards disabled people, and how attitudes have changed between 2005 and 2009.

Key Points:

  • Attitudes towards disabled people have improved since 2005; for example a smaller proportion of people said that they thought of disabled people as getting in the way (7% compared with 9% in 2005) or with discomfort and awkwardness (17% compared with 22% in 2005). People were also more likely to think of disabled people as the same as everybody else (85% compared with 77% in 2005).

 

  • There is, however, belief that prejudice towards disabled people is widespread. Almost 8 out of 10 respondents felt that there is either a lot or a little prejudice towards disabled people.

 

  • Whilst few people reported openly negative views, many respondents expressed views that suggest they see disabled people as less capable than non-disabled people. Respondents were least comfortable with people with learning disabilities or mental health conditions in situations where disabled people were in positions of authority, such as being a Member of Parliament or a boss at work. These scenarios were also amongst those that respondents found least comfortable in respect of people with physical or sensory impairments.

 

  • Nearly four in ten people thought of disabled people as less productive than non-disabled people and three quarters of people thought of disabled people as needing to be cared for some or most of the time. This suggests that a degree of ‘benevolent prejudice’ exists towards disabled people.

 

  • Almost 8 out of 10 people thought that most people would feel very or fairly uncomfortable if someone said something negative about disabled people either in the local shops, with their close friends or at work in front of their boss or colleagues.

 

  • There is no clear relationship between age and prejudice. In general it was people in the youngest (18 to 24) and oldest (65+) age groups who were least likely to be comfortable in interacting with disabled people.

 

7.         Extended Feature – Excellent piece on web habits of 55-75 age group from Brand Republic

(Published at: http://bit.ly/hGvEXw – or below, but without the graphs)

Generation 62.0: Digital planning for an aging population

Richard Morris, brandrepublic.com, 31 January 2011

Older people aren’t just going online to check their bank accounts; they’re also getting social and playing games, writes Richard Morris, deputy managing director at Carat.

This article looks into an under researched demographic – 55-74 year olds – to uncover what they think of the internet, how they use it and what this means for advertising. The data is provided by Carat’s Consumer Connection System (CCS), giving in depth and media actionable lifestyle, attitudinal and demographic insight.

Who are we looking at and how often do they access the internet?

  • 55-75 year olds make up 28% of the total UK population, which translates to 12,868,000 people
  • Of those, three quarters of 55-64 year olds and 55% of 65-75 year olds use the internet at least occasionally (5,306 million and 3,158 million users respectively)
  • Interestingly, although over half of the 55-75 age group are light users (under 15 hours per week,) a quarter can be considered to be ‘heavy users’ (30+ hours a week) and 45% medium users (15-30 hours per week).
  • 83% of 55-64s and 61% of 65-75s access the internet at least once a week on their home PC or laptop.

What are they doing online?

Regular online activities, at first glance, appear relatively functional – fitting in with established research into this age group’s internet usage.  

They aim to make life easier for themselves, with personal banking and emails being one of the most frequent activities, undertaken at least once a week, while 38% look for the best products by using online reviews, and the same amount look to get them as cheaply as possible with price comparison sites.

What may come as a surprise, however, is that CCS suggests a third of this group access social networks.

Forty seven percent use either Skype or instant messenger services to communicate, and a quarter stream films/TV at least 2-3 times a month.

In addition, just over a fifth enter competitions at least once a week, and almost two fifths use the internet to access the news online rather than watching it on the television.

Furthermore, we can look at affinity (how more or less likely a group are to behave in a certain way compared to others – in this case 55-75’s compared to the overall UK population, expressed via indexes) when exploring consumer behaviours, enabling the planner to make crucial distinctions between age groups. 

The sites which have the greatest affinity vary slightly with age; respondents in the 55-64 group are more likely to look at holiday sites such as Expedia compared to the 65-75s. Within both groups informative sites such as Ask, directgov.co.uk and the Microsoft site have fairly strong indexes, as well as newspaper websites such as the Telegraph and the Readers Digest.

Social networking

Social networking has become an increasingly large part of people’s day-to-day lives and it’s no different for the older generation, although not quite as frequent as the younger groups.

The membership among Facebook is highest, although the greatest affinity lies with the more matured ‘FriendsReunited’, which has an index of 118 and 78 with the 55-64 and 65-75 age groups respectively.

However 30% of 55-75 year olds visit Facebook at least once a month (9% check it daily) while usership within FriendsReunited is considerably less, with only 15% checking it once a month and only 0.5% checking it daily.

We can also examine the most common activities on social networking sites. These include a third reading updates from friends, 30% posting/sending messages and a further 30% looking at content others have uploaded.

Nineteen percent comment on others statuses, 16% play games and 15% chat on instant messenger services on the sites.

Again, a pattern of expected behaviours as well as perhaps some slightly unexpected ones are emerging. 

These age groups are not merely part of the social media revolution – they are active participants within it. 

Attitudes to the internet

Looking deeper into what is important to these groups when it comes to the internet, it becomes apparent that attitudes in general do not shift much between the 55-65 and 65-75 age groups. 

There are, however, some differences to be found.

Sixty two percent of 55-64s and 57% of 65-75s agree that they look to the internet first for research on expensive items.  

Sixty percent and 52% respectively even say that the internet is the first place they look for information, while 42% of both groups are concerned about privacy on social networking sites.

A third say email is an important part of their social life. Forty percent and 31% respectively agree that they don’t know what they’d do without the internet, and 46% and 48% agree that they spend the majority of their time on just a small number of sites.

The 55-64 group are more likely to share sites they find interesting (35% agree compared to 25% in the 65-75’s), 38% say that gaming is for all people not just for children compared to 21% of 65-75s, and 42% say they generally tell the truth on their social networking site compared to only 29% of 65-75s.

The data indicates that, as people get older, the usefulness of the internet diminishes as their priorities shift. 

They do not avoid it necessarily because of a lack of understanding or an unwillingness to adopt new technology, more that the function it serves becomes less relevant to them.

While they continue to reap the benefits of being able to more easily manage their utilities/finances, gain access to the news and research/buy products, the aspects that have become increasingly relevant to the younger generation of internet users, of course, are simply no longer relevant.

Planning applications

Such insights can have profound implications for communicating with this audience, enabling us to truly optimise the online experience. 

For example, Facebook has clearly broken free from its stereotyped past and the information gleaned from CCS on membership, and even usage, now enables planners to fully utilise its possibilities. 

Furthermore, it is clear that traditional papers and TV are now not the only way to target older members of society, encouraging us to add a further layer to our communications as heavy usage of digital editions of papers and VoD becomes increasingly common among this group. 

Importantly, the insight that more than a quarter of this group share with friends the websites they find interesting indicates the exciting possibilities of what could be achieved with an effective digital campaign targeting this segment. 

In an age where media usage is increasingly fragmenting and becoming ever more digitalised, it is clear that the older generations are not being left behind.

Richard Morris, deputy managing director, Carat

links for 2010-10-05

In Daily Links on October 6, 2010 at 2:01 am
  • New research has established a direct link between IT access and happiness; social networking and instant messaging were found to provide the biggest benefit. In contrast to the stereotype that IT causes social isolation, the research reveals that the biggest positive contribution that IT access makes to the newly connected is the additional social contact with family and friends.
  • With the rise of 'event TV' like X Factor, Strictly Come Dancing and sporting events, more and more British viewers are using social networks and instant messaging to chat to friends as the events unfold according to research from Intel has found that almost half of (45%) Brits have admitted to using sites like Twitter, Facebook and MSN messenger to discuss a TV programme whilst it's on air.
    (tags: socialmedia tv)
  • The Financial Times is creating a separate, spin-off website covering emerging global markets. We first reported about FT Tilt in July, when its purpose was unclear. Now we’ve learned from the publisher that: “The name ‘Tilt’ was inspired by the recognition that global economic and financial power are tilting south and east.” Tilt will be based in New York but will staff bureau in regions including Latin America, the Middle East and Asia.
  • Once, pretty much everywhere, beating your wife and children was regarded as a father's duty, homosexuality was a hanging offense, and waterboarding was approved — in fact, invented — by the Catholic Church. Through the middle of the 19th century, the United States and other nations in the Americas condoned plantation slavery. Many of our grandparents were born in states where women were forbidden to vote. And well into the 20th century, lynch mobs in this country stripped, tortured, hanged and burned human beings at picnics. Looking back at such horrors, it is easy to ask: What were people thinking?

links for 2010-09-17

In Daily Links on September 18, 2010 at 2:01 am